POSITION AVAILABLE - #14794

POSITION: Associate Marketing Manager

SALARY: 60-70k + BONUS

LOCATION: Iowa

DESCRIPTION:

Responsible for assisting Marketing Manager new product development efforts by leading cross-functional teams through new product/package concept evaluation, prototype creation, consumer testing, manufacturing feasibility, package development and design, financial analysis and product launch.

Assist Marketing Manager in product line management functions including, but not limited to: product discontinuation/exit strategy, pricing and pro forma financial analysis, marketing research, package development, sales promotion material, product launch plans and execution. Evaluates customer complaint and recommends new features, products and programs.

Responsible for evaluating competitive products and suggests features and enhancements for product lines to meet anticipated customer needs. Remains abreast of emerging technologies affecting company’s product line.

Responsible for prioritizing and directing Research & Development activity. Provides feedback and follow up on proto-type development and continuous product development.

Responsible for interfacing with Manufacturing and Engineering on new product initiatives. Understanding and applying basic machine capabilities to new or existing products. Coordinates with Purchasing, Demand Planning, and Scheduling on all new and existing product forecasts, ingredient and packaging needs.

Responsible for providing input and direction to Marketing Services Team on new product selling, advertising and promotional materials.

Responsible for communicating and assisting Sales with new product intros, discontinued products. Preparing technical information for catalogs, videos and other product and promotional material.

Supports Marketing Manager in budget management, field sales support, and ongoing analysis and reporting of business results.

REQUIREMENTS: Must have a Bachelor’s degree- preferably in Business Administration. Retail Marketing Experience. Food or Consumer Packaged Goods. IRI and /or AC Nielsen syndicated data pulling and analyzing market trend experience. Must be analytical. Must be able to tell a story with the data. Must be able to communicate across departments in new product development, project management.

Please reply to Dave Sloan 920-261-8890
dsloan@tsloan.com